Our Story

It all started with a simple idea: clothes should make you feel good, every single day. I remember standing in my closet one morning, frustrated by how many pieces I owned but how few actually felt comfortable and versatile enough for real life. Sound familiar? That's when the lightbulb went off.

Back in 2018, our founder Sarah—a busy mom of two—was juggling school runs, work meetings, and everything in between. "Why does looking put-together have to mean sacrificing comfort?" she asked herself. After months of prototyping (and countless cups of coffee), the first Everyday Style Studio collection was born in her garage. Today, what began as a personal quest has grown into a community of thousands who believe in effortless style.

What We Believe

Let's be honest—the fashion industry isn't always kind. Between unrealistic sizing and fabrics that look great but feel awful, we knew there had to be a better way. Here's what drives us:

• Comfort is non-negotiable: If you wouldn't want to nap in it, we won't sell it
• Versatility matters: Pieces that transition from school pickup to date night? That's our sweet spot
• Quality over quantity: We'd rather you love five items than kinda like fifty

Fun fact: Our bestselling wrap top was actually designed after a customer wrote in saying, "I need something that works for Zoom calls and toddler messes." That's the kind of real-life feedback that shapes everything we do.

Why We Exist

Ever notice how some brands make you feel like you need to change to fit their clothes? We're doing the opposite. Whether you're running errands, chasing kids, or just want to feel cozy without looking sloppy—we've got you covered.

One of our team members put it perfectly: "It's not about dressing for some imaginary 'perfect' day. It's about looking like you on a real Tuesday." That means no itchy tags, no awkward lengths, just clothes that move with you.

The Heart Behind Our Collections

We test every fabric against what we call the "real life" checklist: Can it handle coffee spills? Will it stretch when you reach for that top shelf? Does it look fresh after being folded in a diaper bag? (Yes, we actually tried this.)

When we launched our knitwear line, we worked with three generations of women—from college students to grandmas—to get the fit just right. Because comfort shouldn't have an age limit.

At the end of the day, we're not just selling clothes. We're helping you build a wardrobe that fits your actual life. And honestly? That's what gets us out of bed every morning.